Matt Eisenberg

Digital Content Manager (Development Officer)

_{July 2023 to September 2025}

• Storytelling and brand voice: Wrote 30 feature stories on community value, health care programs, company partnerships, patient engagement and philanthropic impact. Translated complex clinical topics into emotionally resonant stories to strengthen brand narrative.
• Content creation and multimedia production: Shot and edited footage at 20 events, publishing photo galleries and Instagram Reels to boost social reach and donor engagement.
• Email marketing and donor communications: Produced and distributed content for monthly newsletter curated for donors and internal stakeholders using Blackbaud, Mailchimp CRM and StaffBase, improving engagement 28% and clickthrough rate 46%.
• Project management and collaboration: Partnered with cross-functional teams to manage content strategy for publishing Annual Report on Giving. Earned recognition from eHealthcare Leadership Awards for excellence in digital communications.
• Copywriting and campaign development: Optimized digital copy and creative assets for year-end campaign, driving 400% increase in donations.
• AI prompt engineering and process improvement: Integrated Smartsheet and Monday.com tools to streamline editorial workflow, improve cross-departmental communication and incorporate AI-driven process efficiencies.

College Sports Editor

_{July 2019 to July 2023}

• Editorial strategy and digital growth: Developed and executed successful ESPN+ growth strategies focused on college football recruiting content, raising web traffic 29% and average readership 50%. Grew softball audience 350% and traffic 54% by managing editorial calendar and facilitating live events coverage.
• CMS and process improvements: Redesigned class rankings to responsive format and spearheaded UI/UX enhancements to improve mobile app customization and streamline workflow efficiency.
• Staff training and development: Supervised six writers across football and basketball, directing daily workflow, delegating assignments and delivering constructive feedback to maintain editorial standards.
• Editing and SEO: Edited articles across college football and basketball verticals to elevate content quality, strengthen brand voice and ensure SEO best practices.
• Data analytics and KPI reporting: Converted performance analysis data insights into actionable reporting dashboards using Adobe Analytics to inform digital strategy, optimizing transfer portal coverage 125%.
• Content strategy and audience development: Collaborated with 14 staff writers to produce weekly college football trend series. Implemented content personalization strategies that increased targeted audience traffic 58%.

Associate Editor

_{June 2015 to July 2019}

• Social media, content creation and brand strategy: Developed organic visual-driven strategy to strengthen ESPNW brand channels. Designed graphics and created templates to integrate online content to social platforms. Increased Instagram following 800% and engagement 310%, and grew Twitter/X audience 149%.
• Project and editorial budget management: Initiated 54-piece editorial series promoting women’s careers in sports. Managed editorial calendar, budget and content deliverables from 20+ staff writers, editors and freelance contractors using Asana.
• Feature writing and storytelling: Authored 190 feature stories, covering viral trends, NCAA championships and narrative profiles. Achieved publication placement in print Magazine and Journalism Showcase.
• News editing and SEO: Curated homepage and content feeds for high-traffic, SEO-optimized coverage of breaking news and major events, including the 2016 and 2018 Olympics, WNBA championships and tennis Grand Slams.

News Desk Editor

_{May 2015 to July 2019}

• Research, data analytics and storytelling: Translated complex baseball sabermetrics and advanced football statistics into weekly, emotionally resonant stories. Crafted data-driven content to develop interactive charts and maps, enhancing NFL draft coverage.
• SEO and news judgment: Wrote SEO-optimized headlines and fact-checked articles for nine market teams, ensuring accuracy, detail, AP style and brand guidelines.
• Content editing and blogging: Coached 13 writers by reviewing, editing and providing constructive feedback to uphold brand standards across channels. Optimized content for breaking news and live event coverage.

Editorial Intern

_{May 2013 to Aug. 2013}

• Web analytics and social media growth: Tracked web traffic and social media trends using Google Analytics, growing Facebook following 20%.
• Editing and news judgment: Edited breaking news and feature stories covering the Boston Bruins’ Stanley Cup run, Aaron Hernandez murder case, Celtics offseason trades and Red Sox World Series season.
• CMS and SEO: Published and maintained home pages using Drupal, ensuring SEO best practices, clarity and accuracy across all content.

Senior Managing Editor

_{April 2012 to May 2014}

• Staff training and development: Facilitated training to 30 staff members on editing, news reporting, feature writing, interviewing, brainstorming, photography, design and social media.

• Editorial leadership: Guided The Chronicle’s status as New England Society of Newspaper Editors’ college newspaper of the year for the second straight year.

• Awards and recognition: Achieved 17 honors, including six first-place awards, from the Connecticut Society of Professional Journalists in writing, photography and design.