Matt Eisenberg

Development Officer, Digital Content

_{July 2023 to June 2025}

• Produced and distributed multimedia content for monthly newsletter curated for donors and internal stakeholders using Blackbaud, Mailchimp and StaffBase, improving engagement 28% and average clickthrough rate by 46%.

• Managed cross-team collaboration between stewardship and donor engagement departments to streamline communication systems, building Smartsheet email calendar and Monday.com project tracker to enhance workflow efficiency.
• Wrote 30 feature stories on community value, hospital programs, company partnerships, patient engagement and health care impact.
• Shot and edited footage at 20 events, publishing photo galleries and Instagram Reels to boost social reach and donor engagement.

Associate Editor

_{July 2019 to July 2023}

• Developed and executed successful ESPN+ growth strategies focused on college football recruiting, prioritizing rankings releases, national signing day coverage and mobile app customization, resulting in 29% raise in web traffic and 50% increase in average retention per story.
• Supervised team of six writers covering football and basketball, delegating daily assignments, maintaining communication in weekly meetings and delivering constructive feedback to strengthen content quality and consistency.
• Managed college softball editorial budget; facilitated expert coverage and coordinated roundtables; maximized traffic 54% and growing subscribers 350%.
• Optimized coverage on transfer portal, tracking KPI metrics and engagement data into actionable reporting dashboards using Adobe Analytics for executive leadership, gaining 125% raise in unique visitors.
• Launched class rankings redesign to responsive format, enhancing user experience and streamlining workflow efficiency.

Associate Editor

_{June 2015 to July 2019}

• Devised visual-driven strategy to boost social media engagement, analyzing algorithms and integrating written online content to social media channels by designing graphics, achieving an increase of Instagram following 800% and Twitter following 149%.
• Spearheaded “cool jobs in sports” project series, overseeing creation of 54 stories and coordinating with over 20 staff writers, editors and freelancers.
​• Authored 190 bylines, including one Magazine publication, covering viral sports moments, NCAA championships and narrative profiles, earning placement in ESPN Media Relations’ Journalism Showcase.
• Produced photo and video content for marketing partners and promoted live coverage of guest speakers at three ESPNW Summit events.

News Desk Editor

_{May 2015 to July 2019}

• Wrote SEO-friendly headlines and fact-checked news stories for eight major New York sports teams, ensuring authenticity, accuracy, detail and style.
• Coached 13 staff writers, reviewing, editing, proofreading and volunteering encouraging direction to uphold SNY.tv’s standards of practice.
• Crafted data-oriented baseball and football content, evaluating sabermetrics and researching statistics to write analytical articles; developed maps and interactive charts to boost NFL draft coverage.

Editorial Intern

_{May 2013 to Aug. 2013}

• Tracked web traffic with Google Analytics and social media trends, increasing Facebook following 20%.
• Edited stories surrounding the Boston Bruins’ Stanley Cup run, Aaron Hernandez murder case, Celtics offseason trades and Red Sox World Series season.
• Published and maintained homepage and team pages using Drupal, ensuring for SEO, clarity and accuracy.

Senior Managing Editor

_{April 2012 to May 2014}

• Facilitated training to 30 staff members on editing, news reporting, feature writing, interviewing, brainstorming, photography, design and social media.

• Guided The Chronicle’s status as New England Society of Newspaper Editors’ college newspaper of the year for the second straight year.

• Achieved 17 honors, including six first-place awards, from the Connecticut Society of Professional Journalists in writing, photography and design.